Золотая Графика · 2025
Kakao AI Campus Дизайн фирменного стиля
by LMNT Company
- Золотая премия A' Design Award 2025 in Графика
- CLIENT: LMNT Company
- Estimated Number of Design Views: 232,953
- Verification code B4E187FD6E · Verify this award
Colors
About Kakao AI Campus Дизайн фирменного стиля
Kakao AI Campus — это дизайн фирменного стиля, созданный для образовательного пространства, посвящённого искусственному интеллекту. Кампус открыт для сотрудников компании, местных сообществ, гражданских объединений и людей с ограниченным доступом к цифровым технологиям, а также способствует подготовке специалистов в области ИИ. Бренд-система включает более 50 иконок, ключевые визуальные образы, иллюстрации, навигационные указатели и анимационную графику с эффектом морфинга, объединённые темой безграничного потенциала личности. Подход «дизайн для всех» повышает визуальную различимость и помогает ориентироваться внутри пространства и за его пределами.
About the Золотая премия A' Design Award
Kakao AI Campus Дизайн фирменного стиля — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Kakao AI Campus Дизайн фирменного стиля станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Kakao AI Campus Дизайн фирменного стиля вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Press Kit
- Unique Properties
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - Dimensions & Packaging
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Design Challenge
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - Research
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - Inspiration
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - Project Duration
- Seoul, Republic of Korea
- Operation Flow
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - Patents
- ©2024. LMNT all rights reserved.
- Image Credits
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
