Rotary Sans Шрифт by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2025
Rotary Sans Шрифт
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #167715The Design
About Rotary Sans Шрифт
Rotary Sans — это OpenType-гротеск с геометрическими структурами и небольшими вариациями форм. Он включает грушевидные чернильные ловушки, которые способствуют удобочитаемости и добавляют отличительный визуальный элемент. Шрифт содержит полный набор латинских глифов, а также альтернативные символы и лигатуры для различных типографских задач. Его дизайн подчёркивает чёткость и согласованность, что делает его подходящим для таких областей применения, как брендинг. Rotary Sans представлен в нескольких начертаниях и стилях и применим как в цифровых, так и в печатных форматах, где необходимы удобочитаемость и единообразие.
The Recognition
About the Серебряная премия A' Design Award
Rotary Sans Шрифт — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Rotary Sans Шрифт станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Rotary Sans Шрифт — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Dimensions & Packaging
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Tags
- Type design, Typeface, Specimen
- Production Technology
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Design Challenge
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Research
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Inspiration
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Project Duration
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Operation Flow
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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