Fenvee Essence Упаковка для парфюмерии by Xian Yan

Fenvee Essence Упаковка для парфюмерии by Xian Yan is a highly esteemed winner of the very prestigious 2025 Железная премия A' Design Award in Дизайн упаковки Competition Category.

ЖелезнаяУпаковка· 2025

Fenvee Essence Упаковка для парфюмерии

by Xian Yan

Client: Shanghai University of Engineering Science

Железная премия A' Design Award Winner in Упаковка Category

11,635

Verified Award Winner

Verify Award Status for #169915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenvee Essence Упаковка для парфюмерии

Fenvee Essence — дизайн упаковки для парфюма, вдохновлённый решётчатыми узорами традиционных китайских окон. Упаковка имеет размеры 55 мм в ширину, 55 мм в глубину и 170 мм в высоту. Использована бумага с текстурной поверхностью, а минималистичная конструкция сокращает необходимое количество краски и клея. Печать и конгревное тиснение подчёркивают тонкие детали и создают игру света и тени, которая меняется при движении упаковки. Плавный механизм открывания усиливает тактильные ощущения. Дизайн соединяет культурное наследие с экологичными материалами.

The Recognition

About the Железная премия A' Design Award

Fenvee Essence Упаковка для парфюмерии — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Fenvee Essence Упаковка для парфюмерии станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Fenvee Essence Упаковка для парфюмерии заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This fragrance packaging blends traditional Chinese elements with modern design, inspired by architectural lattice patterns. It symbolizes natural harmony through light and shadow, reflecting the fragrance’s flow. Eco-friendly materials minimize ink and glue, enhancing sustainability and tactile elegance, while the minimalist structure embodies the brand's commitment to cultural heritage and eco-conscious luxury.
Dimensions & Packaging: Packaging dimensions: Width 55 mm x Depth 55 mm x Height 170 mm. The design is compact yet elegant, with a premium feel achieved through the careful selection of materials and textures. The packaging includes a unique opening mechanism that further enhances the tactile experience, while the eco-friendly materials ensure that the packaging is both durable and sustainable.
Tags: Fragrance Packaging, Eco-friendly Design, Sustainable Materials, Chinese Aesthetics, Traditional Elements, Luxury Packaging, Premium Experience, Cultural Heritage, Minimalist Design, Elegant Packaging.
Production Technology: The design integrates sustainable materials such as textured paper, carefully selected to enrich both the tactile and visual experience. A minimalist approach ensures that the use of ink and glue is minimized, while the combination of traditional aesthetics with modern techniques creates a premium and eco-friendly product. Advanced printing and embossing techniques were employed to highlight the intricate details and create the play of light and shadow.
Design Challenge: The main challenge was to blend traditional Chinese aesthetics with modern design principles while maintaining sustainability. The project required balancing intricate cultural symbols with a minimalist approach, ensuring that the packaging was both visually compelling and eco-friendly. Overcoming the constraints of using sustainable materials without sacrificing luxury or tactile quality posed a significant creative and technical challenge.
Research: The research aimed to explore how traditional Chinese design elements could be integrated into modern luxury packaging while emphasizing sustainability. The methodology involved examining historical Chinese aesthetics, current design trends, and consumer preferences for eco-friendly packaging. Data was collected through market research, materials testing, and expert interviews. The findings highlight the importance of creating packaging that not only reflects cultural heritage but also aligns with modern consumers' values of sustainability and luxury.
Inspiration: The design draws inspiration from the rich cultural heritage of Chinese architecture, particularly the intricate patterns of window lattices. This symbolic element captures the idea of natural harmony and the flow of fragrance. The use of sustainable materials reflects a modern desire to balance elegance with eco-consciousness, resulting in a packaging solution that aligns with the brand’s values of luxury, sustainability, and cultural depth.
Project Duration: The project started in April 2024 in Shanghai and finished in January 2025 in Shanghai.
Operation Flow: The packaging offers a seamless user experience with a smooth and intuitive opening mechanism, reflecting the brand’s high standards of design. The interplay of light and shadow is activated through the natural movements of the consumer, enhancing the sensory appeal and drawing attention to the fragrance’s essence. The design ensures that each interaction feels sophisticated and harmonious, enhancing the overall product experience.