Abra Mode Упаковка для колготок by Sajad Izadi

Abra Mode Упаковка для колготок by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Железная премия A' Design Award in Дизайн упаковки Competition Category.

ЖелезнаяУпаковка· 2025

Abra Mode Упаковка для колготок

by Sajad Izadi

Client: Abra Mode

Железная премия A' Design Award Winner in Упаковка Category

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Verified Award Winner
Verify Award Status for #170028

View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Упаковка для колготок

Abra Mode — это упаковочная коробка для колготок. Коробка изготовлена из картона в кремово-золотистой гамме, выбранной для передачи ощущения спокойствия, мягкости и роскоши. Окно в форме скрещённых женских ног вырублено штампом и открывает вид на полотно, демонстрируя его фактуру, плотность и цвет. Благодаря окну отпадает необходимость печатать новую коробку для каждого цвета или узора. Покрытие — на водной основе, матовое и пригодное для вторичной переработки, оно предотвращает появление отпечатков пальцев на поверхности. Размеры коробки: 138 мм в ширину, 25 мм в глубину и 240 мм в высоту. Закрытая форма защищает изделие от пыли и повреждений при обращении в магазинах.

The Recognition

About the Железная премия A' Design Award

Abra Mode Упаковка для колготок — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Abra Mode Упаковка для колготок станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Abra Mode Упаковка для колготок заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi