Handicraft Class 10 Years Упаковка для байцзю by Liandong Zhang and Xueqian Zhang

Handicraft Class 10 Years Упаковка для байцзю by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.

БронзоваяУпаковка· 2025

Handicraft Class 10 Years Упаковка для байцзю

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

Бронзовая премия A' Design Award Winner in Упаковка Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Handicraft Class 10 Years Упаковка для байцзю

Handicraft Class 10 Years — это упаковка, разработанная для выдержанного байцзю. Бутылка сохраняет классическую каплевидную форму и покрыта металлизированным лаком матового глубокого сине-зелёного оттенка в сочетании с деталями цвета оружейной стали и золота. Текст на этикетке скомпонован в стилистике высокой печати. Колпачок оснащён отрывным элементом защиты от подделки и прозрачным верхом с золотым тиснением, а горлышко обёрнуто печатной бумагой. На внешней коробке присутствуют детали высокой печати в форме почтовой марки, а бумажные вкладыши внутри изготовлены из перерабатываемых и биоразлагаемых материалов.

The Recognition

About the Бронзовая премия A' Design Award

Handicraft Class 10 Years Упаковка для байцзю — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Handicraft Class 10 Years Упаковка для байцзю станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Handicraft Class 10 Years Упаковка для байцзю прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
Dimensions & Packaging: box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g
Tags: Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
Production Technology: Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
Design Challenge: The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
Research: Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
Inspiration: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
Project Duration: Starting October 2023 Nanjing, Jiangsu, China
Operation Flow: The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
Team Members: Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin
Image Credits: Jiangsu Yanghe Distillery Co., Ltd