Designtide Tokyo 2024 Фирменный стиль by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 Золотая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЗолотаяГрафика· 2026
Designtide Tokyo 2024 Фирменный стиль
by There There - Kazune Watanabe
Client: Designtide Tokyo Committee
Золотая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #174524The Design
About Designtide Tokyo 2024 Фирменный стиль
Designtide Tokyo — это дизайнерское мероприятие, включающее выставки и ярмарки, которое исследует и представляет новые тенденции в области продуктового дизайна и смежных сферах. Посредством дизайна оно создаёт захватывающий опыт энергии и эмоций, выходящий за рамки цифровых медиа. Проводившееся с 2005 по 2012 год, оно делилось культурой дизайна из Токио со всем миром. Каждый год около 50 приглашённых и отобранных дизайнеров представляли работы, в которых креативность ценилась выше коммерции. В 2024 году Designtide Tokyo был возрождён с новым логотипом и обновлённым видением.
The Recognition
About the Золотая премия A' Design Award
Designtide Tokyo 2024 Фирменный стиль — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Designtide Tokyo 2024 Фирменный стиль станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Designtide Tokyo 2024 Фирменный стиль вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
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