Xiushan Lantern Брендинг, иллюстрация by Xuanli Pan is a highly esteemed winner of the very prestigious 2026 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2026
Xiushan Lantern Брендинг, иллюстрация
by Xuanli Pan
Client: Northeastern University of China
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #181729The Design
About Xiushan Lantern Брендинг, иллюстрация
«Сюшаньский фонарь» — проект в области брендинга и иллюстрации, созданный на основе танца с фонарями Сюшань, национального нематериального культурного наследия юго-востока Чунцина. В дизайне заимствованы формы фонарей, народные орнаменты, традиционные цвета и движения танца, которые затем переосмыслены на простом современном визуальном языке. Иллюстрации выполнены в векторном редакторе и применены в культурной сувенирной продукции, включая красные конверты, напечатанные на бумаге, пригодной для вторичной переработки, и другие изделия из акрила. Цель проекта — ввести культуру фонарей в повседневную жизнь и способствовать её сохранению и преемственности.
The Recognition
About the Бронзовая премия A' Design Award
Xiushan Lantern Брендинг, иллюстрация — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Xiushan Lantern Брендинг, иллюстрация станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Xiushan Lantern Брендинг, иллюстрация прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB
- Tags
- Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
- Production Technology
- This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
- Design Challenge
- The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
- Research
- Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
- Inspiration
- The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
- Project Duration
- Launched in Chongqing, China in 2025.
- Operation Flow
- By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
- Team Members
- Pan Xuanli
- Image Credits
- Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.
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