Liqueur Black Milk Упаковка для ликёра by Kashkovskaya Oksana

Liqueur Black Milk Упаковка для ликёра by Kashkovskaya Oksana is a highly esteemed winner of the very prestigious 2018 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.

СеребрянаяУпаковка· 2018

Liqueur Black Milk Упаковка для ликёра

by Kashkovskaya Oksana

Client: Kashkovskaya Oksana

Серебряная премия A' Design Award Winner in Упаковка Category

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Verified Award Winner

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Colors

The Design

About Liqueur Black Milk Упаковка для ликёра

Black Milk — это дизайн упаковки для молочного ликёра. Коробка имеет две стороны с двумя разными вариантами оформления: одна чёрная, другая белая. Когда к зрителю обращена чёрная сторона, видна белая часть бутылки. Когда демонстрируется белая сторона, основным тоном становится чёрная часть бутылки. Главным графическим элементом служат коровьи пятна, и эти формы повторяются как на коробке, так и на стеклянной бутылке. Коробка изготовлена из матовой натуральной бумаги, а крышка — из дерева с серебристым металлическим кольцом. Потянув за кольцо, бутылку можно извлечь из коробки.

The Recognition

About the Серебряная премия A' Design Award

Liqueur Black Milk Упаковка для ликёра — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Liqueur Black Milk Упаковка для ликёра станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Liqueur Black Milk Упаковка для ликёра — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
Dimensions & Packaging: Box: Width 144 mm x Depth 144 mm x Height 496 mm
Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm
Tags: liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
Production Technology: For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
Design Challenge: The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
Research: From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
Inspiration: The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
Project Duration: Project was started in February 2017 and was finished in June 2017
Operation Flow: For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
Team Members: Kashkovskaya Oksana