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Reverse Часы by Mattice Boets

Reverse Часы by Mattice Boets is a highly esteemed winner of the very prestigious 2019 Золотая премия A' Design Award in Дизайн мебели Competition Category.


ЗолотаяМебель· 2019

Reverse Часы

by Mattice Boets

Client: Mattice Boets

Золотая премия A' Design Award Winner in Мебель Category

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Verified Award Winner

Verify Award Status for #78372

Colors

The Design

About Reverse Часы

Время летит незаметно, а часы остались прежними. Реверс - это не обычные часы, это реверс, минималистичный дизайн часов с небольшими изменениями, делающими их единственными в своем роде. Стрелка, обращенная внутрь, вращается внутри внешнего кольца, указывая час. Маленькая стрелка, обращенная наружу, стоит отдельно и вращается, чтобы указать минуты. Реверс был создан путем удаления всех элементов часов, кроме их цилиндрического основания, оттуда взяло верх воображение. Этот дизайн часов призван напомнить вам о необходимости принять время.

The Recognition

About the Золотая премия A' Design Award

Reverse Часы — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Reverse Часы станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Reverse Часы вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging
Ø 420 x 30 mm
Tags
clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology
The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge
Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research
This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration
While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration
The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow
The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents
Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.

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