Feel The Vineyard Дизайн выставочного пространства by Kelvin Chan

Feel The Vineyard Дизайн выставочного пространства by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Бронзовая премия A' Design Award in Дизайн мероприятий и событий Competition Category.

БронзоваяМероприятие· 2020

Feel The Vineyard Дизайн выставочного пространства

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Бронзовая премия A' Design Award Winner in Мероприятие Category

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Verified Award Winner

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Colors

The Design

About Feel The Vineyard Дизайн выставочного пространства

«Feel the Vineyard» — это дизайн выставочного пространства, созданный для торговой выставки вин и спиртных напитков в Гонконге. Планировка занимает восемьсот тридцать три квадратных метра и включает стенды для 255 винных брендов. Тема экспозиции — винодельня. Основными материалами стали дерево, трава и металл. Древесные текстуры напоминают традиционные бочки, а трава отсылает к виноградникам. Для демонстрационных модулей были выбраны металлические сетчатые шкафы — они экономят пространство и позволяют гибко варьировать компоновку. Ароматическая стена знакомит с различными оттенками букета австралийских вин, а винный бар предлагает непринуждённую зону для дегустаций.

The Recognition

About the Бронзовая премия A' Design Award

Feel The Vineyard Дизайн выставочного пространства — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Feel The Vineyard Дизайн выставочного пространства станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Feel The Vineyard Дизайн выставочного пространства прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council