Hybrid Beauty Коллекция Женской Одежды by Moon Chang is a highly esteemed winner of the very prestigious 2020 Золотая премия A' Design Award in Дизайн моды, одежды и швейных изделий Competition Category.
ЗолотаяМода· 2020
Hybrid Beauty Коллекция Женской Одежды
by Moon Chang
Client: Moon Chang Design Studio
Золотая премия A' Design Award Winner in Мода Category
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- Verified Award Winner
- Verify Award Status for #87042
The Design
About Hybrid Beauty Коллекция Женской Одежды
Дизайн коллекции Hybrid Beauty использует привлекательность как механизм выживания. Основными симпатичными элементами являются ленты, оборки и цветы, которые переделаны в традиционных модных шляпах и методах кутюр. Это воссоздает старые методы кутюр в современном гибриде, который романтичен, мрачен, но также вечен. Весь процесс дизайна Hybrid Beauty способствует устойчивости для создания вневременных дизайнов.
The Recognition
About the Золотая премия A' Design Award
Hybrid Beauty Коллекция Женской Одежды — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Hybrid Beauty Коллекция Женской Одежды станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Hybrid Beauty Коллекция Женской Одежды вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
- Dimensions & Packaging
- The whole collection is 8 looks womenswear, size 4.
- Tags
- modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
- Production Technology
- The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
- Design Challenge
- The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
- Research
- While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
- Inspiration
- Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
- Project Duration
- Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
- Operation Flow
- The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
- Patents
- Copyright to Moon Chang
- Team Members
- Designer: Moon Chang
Creative Director: Moon Chang - Image Credits
- Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise
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