EXP Brasil Brand Дизайн Бренда by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2020
EXP Brasil Brand Дизайн Бренда
Client: EXP Brasil
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #87730The Design
About EXP Brasil Brand Дизайн Бренда
Дизайн бренда EXP Brasil основан на принципах единства и партнерства компании. Использование смеси технологий и дизайна в своих проектах, как и в офисной жизни. Элемент типографики представляет собой единство и силу этой компании. Дизайн буквы X прочный и интегрированный, но очень легкий и технологичный. Бренд представляет студийную жизнь с элементами в буквах, как в позитивном, так и в негативном пространстве, которые объединяют людей и дизайн, индивидуальный и коллективный, простой и технологичный, легкий и надежный, профессиональный и личный.
The Recognition
About the Серебряная премия A' Design Award
EXP Brasil Brand Дизайн Бренда — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что EXP Brasil Brand Дизайн Бренда станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. EXP Brasil Brand Дизайн Бренда — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.
In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint. - Dimensions & Packaging
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- Tags
- Architecture, brand, logotype, engineering, contruction, design
- Production Technology
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing. - Design Challenge
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- Research
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- Inspiration
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position. - Project Duration
- The project started February 2018 and ended in January 2019
- Operation Flow
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
- Team Members
- Mateus Matos Montenegro
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