Digital Design Days Фирменный стиль by Jekyll & Hyde is a highly esteemed winner of the very prestigious 2020 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2020
Digital Design Days Фирменный стиль
Client: Digital Design Days
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #89836The Design
About Digital Design Days Фирменный стиль
Digital Design Days — фирменный стиль, разработанный для международного мероприятия в сфере цифрового дизайна. Логотип представляет собой адаптивный знак, который подстраивается под масштаб использования, меняя частоту отдельных элементов, из которых он состоит. Буква D, построенная из этих элементов, вызывает ассоциации со светом, энергией и движением. Палитра из девяти цветов маркирует разные выпуски события и страны, а линейная версия обеспечивает применение в чёрно-белом варианте. Айдентика работает как в цифровых медиа, так и в печати, в малых и в крупных размерах.
The Recognition
About the Бронзовая премия A' Design Award
Digital Design Days Фирменный стиль — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Digital Design Days Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Digital Design Days Фирменный стиль прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- Dimensions & Packaging
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- Tags
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- Production Technology
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- Design Challenge
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- Research
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- Inspiration
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- Project Duration
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- Operation Flow
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- Patents
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- Team Members
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - Image Credits
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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