Konka LED A3 Series TV Primary Function: Умный телевизор by Konka is a highly esteemed winner of the very prestigious 2020 Серебряная премия A' Design Award in Дизайн цифровых и электронных устройств Competition Category.
СеребрянаяБытовая электроника· 2020
Konka LED A3 Series TV Primary Function: Умный телевизор
by Konka
Client: Konka
Серебряная премия A' Design Award Winner in Бытовая электроника Category
Verified Award Winner
Verify Award Status for #91047The Design
About Konka LED A3 Series TV Primary Function: Умный телевизор
Телевизор Konka серии LED A3 — это умный телевизор, разработанный для домашнего просмотра. Серия A3 отличается тонкой и лёгкой формой с подставкой в виде расправленных крыльев, вдохновлённой орлами. Стеклянная задняя панель и средняя рама позволяют реализовать безрамочный дизайн, благодаря чему при взгляде спереди рама и экран выглядят как единое целое. Детали из шлифованного металла и матовое покрытие придают виду сбоку многослойный эффект. Красная круглая световая кнопка управляет основными функциями, при этом интегрированы голосовое управление и датчик освещённости. Используются светодиоды с синими чипами длинноволнового спектра для снижения синего свечения.
The Recognition
About the Серебряная премия A' Design Award
Konka LED A3 Series TV Primary Function: Умный телевизор — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Konka LED A3 Series TV Primary Function: Умный телевизор станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Konka LED A3 Series TV Primary Function: Умный телевизор — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
- Dimensions & Packaging
- 55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm - Tags
- Flagship,55A3,65A3,75A3,LED
- Production Technology
- More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
- Design Challenge
- The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
- Research
- With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
- Inspiration
- Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
- Operation Flow
- The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
- Patents
- Patents：201930141777.3
- Team Members
- Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN
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