Pal Мобильное приложение by Drew Tozer is a highly esteemed winner of the very prestigious 2020 Серебряная премия A' Design Award in Дизайн мобильных технологий, приложений и программного обеспечения Competition Category.
СеребрянаяМобильные технологии· 2020
Pal Мобильное приложение
by Drew Tozer
Client: Drew Tozer
Серебряная премия A' Design Award Winner in Мобильные технологии Category
Verified Award Winner
Verify Award Status for #92264The Design
About Pal Мобильное приложение
Pal — мобильное приложение, созданное для снижения чувства одиночества среди молодых людей, страдающих зависимостью от социальных сетей. Приложение использует технологии блокчейна и искусственного интеллекта для отслеживания динамики личного здоровья и формирования персонализированных рекомендаций. Социальные функции побуждают пользователей знакомиться с другими людьми, заводить дружеские связи и вырабатывать полезные привычки в офлайн-среде. В набор инструментов входят календарь местных мероприятий, конструктор распорядка дня, чат со специалистом и трекер личного прогресса. Короткая анкета при регистрации определяет навыки, которые может развить каждый пользователь.
The Recognition
About the Серебряная премия A' Design Award
Pal Мобильное приложение — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Pal Мобильное приложение станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Pal Мобильное приложение — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pal is a blockchain and AI powered app to reduce loneliness in young adults who are suffering from social media dependencies. The app uses a variety of personal health widgets to track user progress and suggest helpful, personalized tips. The apps social widgets promote users to meetup and build meaningful friendships and habits offline. The widgets include a local event calendar, routine builder, chat with a professional, and a personal progress tracker.
- Dimensions & Packaging
- The AI system will receive chronological data on events, progress in skills, and from other apps from pal’s integrated blockchain-run data collection. This way, it knows how to track progress and suggest tools and tips for growing progress in your specified skill groups. The data will also help to monitor your routine via logs on the blockchain. If the user permits pal access to their data from social media apps, it’ll use it to track time spent on the app, and provide gentle reminders when user’s overstep their goals for social media usage.
- Tags
- UX, UI, User Centred, Mental Health, User Research, Design Thinking
- Production Technology
- The app was prototyped using Sketch for a user centred experience. All illustrations were created on Adobe Illustrator. The prototype is focused on a speculative user profile, Remy, who reflects a combination of users interviewed for this project.
- Design Challenge
- The most challenging creative challenge was identifying how to promote spending less time on social media through an app. Pal had to become the "anti social media", which meant finding opportunities for users to get off the app and build meaningful connections, stronger physical and mental health. Every feature of Pal's has to work to promote less screen time.
- Research
- Research began with journals on loneliness and social media usage, 13 interviews with the target demographic, and a survey. I learned that meaningful face-to-face connections and engagement with hobbies were the best way to reduce loneliness. Therefore, Pal was made with a routine builder to keep users on healthy schedules; a map that allows users to track their progress; a chat that hears their worries and responds helpfully; and an event planner that offers users opportunities to meet locals.
- Inspiration
- Inspiration for Pal came from other mental health apps, such as Headspace, Youper, Calm, and Moodkit. The decision to approach loneliness as the main problem was inspired by user interviews, where many young adults identified their struggles with loneliness originating or worsening from an overuse of social media. My main objective was to create an accessible and friendly app that supports and encourages lonely young adults to make healthy transitions for their mental and physical health.
- Project Duration
- This project started in January 2019 and was finished in April 2019 in Halifax, Canada at NSCAD University.
- Operation Flow
- Users that create an account with Pal first fill out a brief questionnaire that helps the app to identify skills that the user can focus on to decrease loneliness. The home page will use a smart interface to prompt users to record certain physical health measures, and recommend helpful tips (such as drinking more water and eating more food). It will also notify users of upcoming events and provide friendly encouraging messages. From the homepage, users can access any of the features.
- Image Credits
- Image #1: Creator IQUII Digital Company, iPhone X - Free Responsive Mockup, 2017.
Image #4: Creator ANTHONY BOYD GRAPHICS, Clay iPhone X Mockup Vol.2, 2018. https://www.anthonyboyd.graphics/mockups/clay-iphone-x-mockup-vol-2/
Image #5: Creator COBE, 8 Photorealistic iPhone 7 Mockups, 2016.
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