Unto Communication Tool Фирменный стиль by Unto is a highly esteemed winner of the very prestigious 2020 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЖелезнаяГрафика· 2020
Unto Communication Tool Фирменный стиль
by Unto
Client: Unto
Железная премия A' Design Award Winner in Графика Category
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The Design
About Unto Communication Tool Фирменный стиль
Unto Communication Tool — это система фирменного стиля, построенная вокруг визитной карточки, которой можно поделиться. Карточка размером 9 на 5,4 сантиметра содержит одну и ту же контактную информацию дважды: один блок напечатан вверх ногами над другим. Высеченная линия перфорации разделяет два блока, поэтому карточку можно разорвать пополам. Владелец оставляет одну часть себе, а другую отдаёт, благодаря чему одна визитка позволяет установить второй контакт. В систему стиля также входят флаер на газетной бумаге и пузырчатая плёнка с печатью, используемая для упаковки.
The Recognition
About the Железная премия A' Design Award
Unto Communication Tool Фирменный стиль — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Unto Communication Tool Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Unto Communication Tool Фирменный стиль заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Dimensions & Packaging
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Tags
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- Production Technology
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Design Challenge
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Research
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Inspiration
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Project Duration
- The project started in July till September 2019, in Taipei.
- Operation Flow
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Patents
- © 2019 Studio Unto. All Rights Reserved.
- Team Members
- Ming Hsi Chou
Ching Yi Angela Chang - Image Credits
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
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