Wine Africa Упаковка для вина by Oksana Kashkovskaya

Wine Africa Упаковка для вина by Oksana Kashkovskaya is a highly esteemed winner of the very prestigious 2020 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.

БронзоваяУпаковка· 2020

Wine Africa Упаковка для вина

by Oksana Kashkovskaya

Client: OK DEsign

Бронзовая премия A' Design Award Winner in Упаковка Category

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Colors

The Design

About Wine Africa Упаковка для вина

Wine Africa — это дизайн упаковки для набора из четырёх вин, представленного в красном, синем, оранжевом и жёлтом цветах. Каждая коробка изготовлена из картона средней толщины с натуральными волокнами и без лакового покрытия. Два отверстия на противоположных сторонах каждой коробки пропускают свет через бутылку, благодаря чему цвет вина виден без дополнительной подсветки. Бутылки имеют матовую стеклянную поверхность с глянцевыми узорами из линий и пятен, взятыми у африканских животных. На четырёх коробках представлены восемь животных, напоминающих о пейзажах и фауне Африки.

The Recognition

About the Бронзовая премия A' Design Award

Wine Africa Упаковка для вина — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Wine Africa Упаковка для вина станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Wine Africa Упаковка для вина прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging has four different colours type of the wine as red, blue, orange and yellow. Each box has double count from each side and due to this the bright colours of wine possible to see even without close light around. The lines and spots on each bottle has own drawing that is complements full composition of the design and gives the understanding of each exact animal depicted. Thus, appear associations of the landscapes and fauna of Africa.
Dimensions & Packaging: size of box: H 33O mm; W 80.5 mm
size of bottle : H 290 mm; W 80 mm
Tags: package, africa, wine, design, red, blue, orange, yellow, wild
Production Technology: The four packaging created from midle thickness cardboard. The paper has natural fibers without additional lacquer shine covering, thus this material from ecology friendly technology. The bottles has the mat glass surface with patterns that coat each bottle with own design. The patterns has the glossy coating. The top of each bottle has the black frosted membrane that save the wine till it will be open.
Design Challenge: The main goal for this design was to create the interaction beetween the graphic elements of two different types of animals as part of a whole design. A lot of sketches was created during working process on this packaging. The colours of wine had to be more but to definitive result was choosen only four. Aslo for each bottle was created different pattern that shows only lines and spots characteristic to exact type of animals.
Research: This packaging has two apertures from both sides of boxes. It gives light complitely go through inside of bottle and show colours of each wine that has own type as red, blue, orange, yellow. For each class of package was created own graphic elements depens on the land of African continent. Thus, eight animals possible to see and only two different animals on one box. Package design has Zebra and giraffe, leopard and cheetah, monkeys-red colobus and colobus, chameleon-Namaqua and Green Parson.
Inspiration: The main inspiration for creating the packaging was the natura of the African continent. The specific shapes of the pattern of animals leather inspired to use them as main graphic elements at the package and on the bottles. The natural colours of the fauna had focus to reflected on the bottles. The four landscapes of Africa had the own display on the design via animals that dwell there.
Project Duration: Started in November 2019 was finished in February 2020
Operation Flow: For to enjoy the wine just need to open cardboard packaging from the top and and take out the favorite of four types of wines.
Patents: Kashkovskaya Oksana 2020
Team Members: Kashkovskaya Oksana
Image Credits: Kashkovskaya Oksana 2020