WiseTribe Education Визуальная идентичность by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2020
WiseTribe Education Визуальная идентичность
Client: WiseTribe education
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #97579The Design
About WiseTribe Education Визуальная идентичность
WiseTribe Education — визуальная идентичность, разработанная для образовательной организации, работающей с детьми от рождения до двенадцати лет. Китайское название бренда «вэйсы» созвучно английскому слову wise («мудрый»), которое также несёт значение размышления. В айдентике используются смелые цветовые сочетания и вспомогательная графика, выражающие свободу и воображение. Персонажи-маскоты — фигура коренного жителя, динозавр, дерево мудрости и планета — помогают детям establish связь с брендом. Идентичность применяется на постерах, шаблонах для социальных сетей, визитных карточках, конвертах и значках.
The Recognition
About the Серебряная премия A' Design Award
WiseTribe Education Визуальная идентичность — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что WiseTribe Education Визуальная идентичность станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. WiseTribe Education Визуальная идентичность — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
- Dimensions & Packaging
- Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
- Tags
- Brand, logo, Visual Identity, Education, child
- Production Technology
- Templates for posters and social media, business cards, envelopes, badges.
- Design Challenge
- In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
- Research
- Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
- Inspiration
- The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
- Project Duration
- The project started in January 2018 in Guangzhou, China.
- Operation Flow
- Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng - Image Credits
- Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.
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