Dorina Nowill Годовой отчёт by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 Серебряная премия A' Design Award in Дизайн печатных и опубликованных медиа Competition Category.
СеребрянаяПечать· 2020
Dorina Nowill Годовой отчёт
by Ruis Vargas
Client: Laika
Серебряная премия A' Design Award Winner in Печать Category
Verified Award Winner
Verify Award Status for #98400The Design
About Dorina Nowill Годовой отчёт
Dorina Nowill — это годовой отчёт, разработанный для фонда, который помогает незрячим и слабовидящим людям. По всему изданию используются точки шрифта Брайля, образующие фразы и фактуры рядом с печатным текстом. На обложке точки выполнены методом бескрасочного (конгревного) тиснения, благодаря чему отчёт можно читать и на ощупь. Страницы отпечатаны в четыре краски на офсетной бумаге, выбранной за её пористую и тактильную поверхность. Отчёт фиксирует итоги финансового года и определяет ориентиры на следующий год. Дизайн призван сделать издание доступным для каждого читателя.
The Recognition
About the Серебряная премия A' Design Award
Dorina Nowill Годовой отчёт — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Dorina Nowill Годовой отчёт станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Dorina Nowill Годовой отчёт — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
- Dimensions & Packaging
- Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
- Tags
- Annual report, print, editorial, graphic design, branding identity
- Production Technology
- The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
- Design Challenge
- The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
- Inspiration
- The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
- Project Duration
- The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
- Operation Flow
- The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
- Patents
- Arthur Medeiros
- Team Members
- Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
- Image Credits
- Laika Design
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