Mao Tai Chun Упаковка для крепкого алкогольного напитка by Zeng Li is a highly esteemed winner of the very prestigious 2020 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.
БронзоваяУпаковка· 2020
Mao Tai Chun Упаковка для крепкого алкогольного напитка
by Zeng Li
Client: Shenzhen YUTO packaging technology co.LTD
Бронзовая премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #99708The Design
About Mao Tai Chun Упаковка для крепкого алкогольного напитка
Mao Tai Chun — это дизайн упаковки для китайского крепкого алкогольного напитка. Бутылка изготовлена из матовой зелёной керамики, украшена с применением техники высокотемпературного обжига печати и рассчитана на 500 миллилитров. Металлическая крышка выполнена в теме года крысы, её форма создана методом сквозной прорезки. Внешняя коробка изготовлена из бежевой дизайнерской бумаги, отпечатана плашечными красками и отделана горячим тиснением. Текст и культурные мотивы сохранены простыми и ясными. В дизайне мотив летящей феи соединён с символом крысы, чтобы представить традиционную китайскую культуру молодым потребителям.
The Recognition
About the Бронзовая премия A' Design Award
Mao Tai Chun Упаковка для крепкого алкогольного напитка — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Mao Tai Chun Упаковка для крепкого алкогольного напитка станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Mao Tai Chun Упаковка для крепкого алкогольного напитка прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Dimensions & Packaging
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Tags
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Production Technology
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Design Challenge
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Research
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Inspiration
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Project Duration
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Operation Flow
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- Team Members
- Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang
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