Lamborghini Exhibition Center Выставочный центр by PolyMorphArchitects

Lamborghini Exhibition Center Выставочный центр by PolyMorphArchitects is a highly esteemed winner of the very prestigious 2020 Железная премия A' Design Award in Архитектура, строительство и проектирование конструкций Competition Category.

ЖелезнаяАрхитектура· 2020

Lamborghini Exhibition Center Выставочный центр

by PolyMorphArchitects

Client: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd

Железная премия A' Design Award Winner in Архитектура Category

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The Design

About Lamborghini Exhibition Center Выставочный центр

Выставочный центр Lamborghini — здание автомобильного салона, построенное в 2019 году в Чжэнчжоу, Китай. Здание площадью 1030 квадратных метров включает четыре основные зоны: пространство для экспозиции новых автомобилей, отдел продаж и сервисного обслуживания, VIP-зону отдыха и административный офис. Форма создана закрученным объёмом, построенным на углах в 60 градусов, и вдохновлена линиями спортивных автомобилей. Непрерывный вращающийся фасад составлен из параллелограммов и треугольников, объединяя окна в единую поверхность. Визуальный коридор между двумя этажами снижает зрительную массивность объёма на небольшом участке.

The Recognition

About the Железная премия A' Design Award

Lamborghini Exhibition Center Выставочный центр — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Lamborghini Exhibition Center Выставочный центр станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Lamborghini Exhibition Center Выставочный центр заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging: The project has 1030 square meters.
Tags: exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology: The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge: The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research: Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration: The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration: The project finished in 2019 in Zhengzhou, China.
Operation Flow: Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents: Trademark (2019) Trademark Holder.
Team Members: Principal Architect: Chuan wang
Architecture and Interior Design Team: Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, Chidi Wang
Landscape Design Team: Xiaoyi Teng, Haitao Ma
Image Credits: Image #1,2,3,4,5: Xia Zhi