Ifeza Ifotora · 2020
Problue Annual Posters Primary Function: Affiche
- Igihembo cya A' Design Award cya Ifeza 2020 in Ifotora
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 31,450
- Verification code F0CB233922 · Verify this award
Colors
About Problue Annual Posters Primary Function: Affiche
Book Text: Problue Annual Posters ni urukurikirane rw'amaffiche yacapwe akozwe kuri marika y'ibikoresho byo kwibira mu mazi. Buri affiche yerekana umuntu wambaye imyenda ishyize mu mujyi kandi n'imyenda yo kwibira mu mazi, ku buryo ihinduka riri hagati y'ubuzima bwa buri munsi no kwibira mu mazi rigaragara. Ibara ry'ubururu buhwabutse rikoreshwa ku mugabo kugira ngo agaragaze ubwiza, naho ibara ritukura rigakoreshwa ku mugore. Ibinono byo kwibira bifite ibara rihishe byerekeza ku myivumbagatanyo y'ubuzima bwo mu mujyi. Ibinyuranyo bishyizweho ku bushake, nk'ibihuta n'ibitagenda, imyenda ya buri munsi n'imyenda yo kwibira, ibiryohereye n'ibityaye. Buri affiche ifite ubunini bwa milimetero 420 kuri 594.
About the Igihembo cya A' Design Award cya Ifeza
Problue Annual Posters Primary Function: Affiche ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Problue Annual Posters Primary Function: Affiche biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Problue Annual Posters Primary Function: Affiche ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
