Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora by Jydp

Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora by Jydp is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2020

Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora

by Jydp

Client: Pizza Marzano

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

20,004

Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora

Pizza Marzano Select ni imbere ya resitora ya pizza iri i Shanghai. Igitekerezo cy'igishushanyo gituruka ku miterere ya geometiri ivuka igihe pizza icyabwe kandi igasangirwa. Imiterere y'igice cy'uruziga ikoreshwa ku muryango wo hanze, ku nkingi no ku nkuta z'igikoni. Urukuta rw'ibiranga rufite ibihumbi n'ibihumbi by'inkoni za akiriliki z'ubururu zishobora gutunganywa mu miterere itandukanye. Igisenge gikoresha ibikoresho byitangira amajwi, kandi igice cy'igisenge kigoramye kirangizwa n'amakarita atumbagira ari ho amajwi. Ameza yorohereza ashobora kwakira umukiriya umwe, amatsinda mato n'amatsinda arenga abantu icumi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pizza Marzano Select Igishushanyo mbonera cy'imbere mu resitora ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020