Kt 5g Primary Function: Igishushanyo cyo Hanze by Tist

Kt 5g Primary Function: Igishushanyo cyo Hanze by Tist is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Ubuhanzi Bwiza Competition Category.

IfezaUbuhanzi Bwiza· 2020

Kt 5g Primary Function: Igishushanyo cyo Hanze

by Tist

Client: Tist

Igihembo cya A' Design Award cya Ifeza Winner in Ubuhanzi Bwiza Category

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Colors

The Design

About Kt 5g Primary Function: Igishushanyo cyo Hanze

KT 5G ni itsinda ry'ibishushanyo byo hanze byashyizwe hagati mu mujyi wa Seoul, muri Koreya y'Epfo. Ibi bishushanyo byerekana ibiranga by'ingenzi bya serivisi y'itumanaho rya 5G, ari byo umuvuduko mwinshi, gutinda gake no guhuza kunini. Amabara y'urumuri, imiterere n'imiterere y'imyambi bigaragaza guhuza, umuvuduko n'uko amakuru atembera, mu gihe za drone no gutwara imodoka zitagira umushoferi byerekeza ku mikoreshereze imenyerewe y'iyi tekinoloji. Ibi bishushanyo bikozwe mu byuma bipuze byagoritswe kandi bihuzwa, hanyuma byarangizwa n'irangi rya urethane. Ibishushanyo bito kandi bikora nk'utubariza, bityo iyi nzego igize ahantu ho kuruhukira mu buryo bw'ubuhanzi ku nzira y'abanyamaguru ikoreshwa cyane.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Kt 5g Primary Function: Igishushanyo cyo Hanze ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Kt 5g Primary Function: Igishushanyo cyo Hanze biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Kt 5g Primary Function: Igishushanyo cyo Hanze ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl