Beauty United Space Igishushanyo cy'Imbere mu Salo na John Sun and Renee Zhu

Umushinga Beauty United Space Igishushanyo cy'Imbere mu Salo wa John Sun and Renee Zhu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

ZahabuImbere y'Inyubako· 2020

Beauty United Space Igishushanyo cy'Imbere mu Salo

na John Sun and Renee Zhu

Umukiriya: DDDD Creative Company

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #104564

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Beauty United Space Igishushanyo cy'Imbere mu Salo

Beauty United Space ni salo y'imisatsi n'ubwiza iherereye i Wuhan, mu Bushinwa. Imbere yayo ifite ubuso bungana na metero kare 220 kandi ihuriza hamwe serivisi zo kogosha imisatsi, kuyitunganya no kwisiga mu mwanya umwe. Amabara y'ingenzi agaragaza ikirango cy'iyi sosiyete niyo agabanya ahantu hatandukanye kandi akarema itandukaniro rikomeye ry'amabara. Ibintu bishushanya bisi mu buryo budasanzwe byakoreshejwe nk'insanganyamatsiko mu mwanya wose. Ibikoresho birimo ibipande bya terrazzo byateguwe mbere, amakaro ya sima, icyuma kidafata ingese gisa n'indorerwamo n'icyasizwe neza, hamwe n'intebe za pulasitiki zabumbwe. Ahantu ho gukorana n'aho kwerekana ibicuruzwa bifasha abasura gusobanukirwa iki kirango.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Beauty United Space Igishushanyo cy'Imbere mu Salo ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Beauty United Space Igishushanyo cy'Imbere mu Salo biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Beauty United Space Igishushanyo cy'Imbere mu Salo itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Ibipimo n'Ipaki: About 220 square meters.
Ibibazo Fatizo: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Ikoranabuhanga ryo Guteza Imbere: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Ikibazo cy'Ishusho: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Ubushakashatsi: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Ibyatumye Habaho: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Igihe cy'Umushinga: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Uburyo bw'Imikorere: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Abagize Itsinda: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Abafotoye: Photographer: Sensor Images