Anta Igishushanyo cy'Imbere mu Biro na Oatson Interior Design

Umushinga Anta Igishushanyo cy'Imbere mu Biro wa Oatson Interior Design ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

BuronzeImbere y'Inyubako· 2021

Anta Igishushanyo cy'Imbere mu Biro

na Oatson Interior Design

Umukiriya: Oatson Interior Design

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #106420

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Anta Igishushanyo cy'Imbere mu Biro

Anta ni igishushanyo cy'imbere mu nyubako y'ikigo nyamukuru cy'ubucuruzi bw'imyenda y'imikino i Shanghai, mu Bushinwa. Buri gasare kuva ku rwego rwa kabiri kugeza ku rwa gatanu yahariwe ikirango kimwe mu byo iki kigo gikorana. Igice cy'urwego rwa mbere gifite igisenge kigera kuri metero umunani z'uburebure hamwe na ecran nini ya LED ishobora kuboneka uhereye hanze. Imirongo yoroshye y'icyatsi kigina umukara, ibishushanyo by'abakinnyi b'umukino byera, n'inyuguti y'ikirango itukura bigena imiterere y'aho winjira. Ahantu ho kuruhukira hatukura n'ubuso bw'ubururu bikurikiza amabara y'ibirango bibiri. Ibikoresho by'imisozo birimo irangi ry'urukiramende rwa aluminiyumu, urubuto rw'igiti cy'omwiki, marble, na granite.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Anta Igishushanyo cy'Imbere mu Biro ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Anta Igishushanyo cy'Imbere mu Biro biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Anta Igishushanyo cy'Imbere mu Biro ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Ibipimo n'Ipaki: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Ibibazo Fatizo: interior design, workplace, brand, modern, international
Ikoranabuhanga ryo Guteza Imbere: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Ikibazo cy'Ishusho: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Ubushakashatsi: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Ibyatumye Habaho: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Igihe cy'Umushinga: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Uburyo bw'Imikorere: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Abagize Itsinda: Chief designer: Yan Deng
Chief designer: Jia Rong