Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha by Chun Ying Lai

Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha by Chun Ying Lai is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2021

Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha

by Chun Ying Lai

Client: Fiefdom Conformity Design Limited Company

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha

Umwandiko w'Igitabo: Hi Q Brown Algae Life Square ni ikigo cy'amurikagurisha giherereye mu Karere ka Songshan, Umujyi wa Taipei, muri Taiwan. Iyi nyubako ifite amagorofa abiri ihuza agace k'amurikagurisha n'ubucuruzi, resitora, ibyumba by'amasomo n'ibiro by'ubushakashatsi. Ibikoresho bishya, amasogisi y'uburanga, imiti y'ubuzima n'ibicuruzwa by'inyamaswa zo mu rugo bicuruzwa mu gace k'uburambe ku gorofa ya mbere. Amabara yoroheje n'imirongo igoramye kamere byerekana isuku y'inyanja. Inkuta zuzuzwa n'ubwoko bw'ipenti isa n'ibumba rya diatomite, naho igisenge cy'ibiti gikora imigoramyende igenda isubira ku murongo umwe. Ibishushanyo by'ibiti bimanikwa ku mirongo y'icyuma bibutsa uturemangingo tw'amoya y'ibara ry'ibunga (brown algae).

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hi Q Brown Algae Life Square Ikigo Nyamukuru: Ikigo cy'Amurikagurisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibition center on the first floor serves as an experience area where fresh ingredients, facial masks, health supplements, pet medicines and food are sold. The designer used simple and gentle colors, beautiful and graceful organic curved lines to let the "sea" flow into space in an abstract form, reestablishing the conventional colors and cognition of the ocean, and at the same time accurately grasping the space ratio which perfectly and displays the characteristics of the product.
Dimensions & Packaging: Drawing inspiration from the R&D personnel extracting fucoidan with molecular science technology and developing a variety of health supplements, the designer used woodworks and latches to imitate the shape of brown algae molecules, then use steel bars to hang them up to pay tribute to the R&D personnel's trail-blazing research and development technology.
Tags: Modernism, Exhibition Center, Ocean, Mix and Match, Eco-friendly
Production Technology: The wall surface of the exhibition center is decorated with diatomite imitation coating which gives them a detailed texture and intriguing visual changes. Accompanied by seaweed patterns, they compose a comfortable and relaxing atmosphere. The reception counter in the restaurant is made of special gold glaze glass, and the imported wallpaper is used in the back to shape the natural beauty like layered rocks and splashing ink.
Design Challenge: For the designer, designing must be market-oriented. In addition to aesthetics, the unification of spatial images is even more crucial so that the owner could convey a clear message to consumers. Since this project includes a combination of an exhibition and sales center, a restaurant, offices, classrooms, etc., connecting the brand's market positioning and spiritual concept through the overall style, layout, and circulation to enhance the customer's memory, win their trust, and satisfy their experiences is the ultimate test on the designer's aesthetics and ability to integrate.
Research: The designer captured key elements of the ocean and used multiple methods to make the respective areas stand out yet follow the overall theme at the same time. The exhibition center on the first floor also serves as a product experience area. Space consists of simple design and warm colors, presenting fresh and elegant modernity. The ceiling is made of wood to create elegant flowing lines and curves, fast and slow, followed by a variety of light and shadow, forming a natural and free-flowing image of sea currents.
Inspiration: The client hopes to build the first platform in Taiwan that combines brown algae experience and social services. Before undertaking the designing of Hi-Q Brown Algae Life Square, the designer thoroughly studied the concept of the brand and the purpose of the space, set experience as the core value, and through pluralistic integration design methods and a smooth, harmonious space narrative, connecting the exhibition center, restaurants, classrooms, and R&D offices within the two-story venue.
Project Duration: The project was finished in May 2019, in Songshan District, Taipei City, Taiwan.
Operation Flow: Some of the original structure of the building was kept in the transition area between the staircases, supplemented by a highly penetrating wooden grille glass window, introducing abundant natural light, and a row of the neatly arranged bamboo forest not only satisfy the basic elements of space but also shape a poetic, beautiful scene. To support the cultural creativity of Taiwanese students, the walls are decorated with light blue lacquered glass which serves as a display wall, with a white frame that forms a painting-like scene.
Team Members: CHUN-YING LAI
Image Credits: CHUN-YING LAI