Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store) na Hsuan-Hui Lee

Umushinga Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store) wa Hsuan-Hui Lee ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IcyumaImbere y'Inyubako· 2021

Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store)

na Hsuan-Hui Lee

Umukiriya: Birkin Creative Integrated Marketing Service Limited

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Imbere y'Inyubako

20,078

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #107197

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store)

Transformers the Skin Test House ni iduka ry'igihe gito ryateguwe ku bw'ikirango cy'ibikoresho by'ubwiza (cosmetics). Iduka ryubatswe rikoresheje conteneri zifite inyubako y'icyuma, mu gihe hasi, hejuru n'inkuta byakozwe mu bikoresho by'ibiti n'ibindi bikoresho bitangiza ibidukikije. Ibisanduku by'urumuri rwa LED n'ahabikwa ibicuruzwa bigaragaza ibicuruzwa imbere. Ibice bishobora kubakwa mu masaha cumi n'abiri kandi bikavangwa mu mibare itandukanye, kandi hashobora kongerwaho igitare (canopy) igihe cy'imvura. Ibikoresho byose byashoboye gukoreshwa incuro nyinshi, kandi iduka ryubatswe kandi risenywa hafi inshuro mirongo itandatu kubera ibirori by'imurikagurisha byabereye ahantu rusange.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store) ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store) biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Transformers the Skin Test House Iduka ry'igihe gito (Pop Up Store) yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Ibipimo n'Ipaki: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Ibibazo Fatizo: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Ikoranabuhanga ryo Guteza Imbere: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Ikibazo cy'Ishusho: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Ubushakashatsi: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Ibyatumye Habaho: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Igihe cy'Umushinga: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Uburyo bw'Imikorere: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Abagize Itsinda: Birkin Creative Integrated Marketing
Abafotoye: Birkin Creative Integrated Marketing