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Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo by Hejidesign

Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo by Hejidesign is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.


BuronzeImbere y'Inyubako· 2021

Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo

by Hejidesign

Client: Hejidesign

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Verified Award Winner

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Colors

The Design

About Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo

Yes Thai Fusion Bistro ni igishushanyo cy'imbere cy'ibiro by'ibiryo giherereye i Shenzhen. Icyinjira gishushanyijwe n'amabuye mato (mosaic) y'umukara wuzuye, ari imbonerahamwe yoroheje ikurura amatsiko ku kirango cya Yes Thai, aho impera z'inyuguti zizengurutse zibutsa ururimi rw'Ikithai. Amatara ya LED azengurutse yerekana umurongo uzenguruka hejuru y'inzu, agaragaza ishusho y'amatara asimbagurika ku buso bw'umugezi mu Thailand. Igisenge cyunamye kirimbura agace k'ibyicaro. Amabara yoroheje y'umukara, umweru n'igicucu bigaragaza imibereho igezweho kandi yoroshye (minimalist). Igishushanyo kihuza imisusire igezweho n'iy'Ikithai gakondo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yes Thai Fusion Bistro Igishushanyo cy'imbere cy'Ibiro by'ubwana bw'Ibiryo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Yes Thai is pays tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Dimensions & Packaging
The visual identity, designed by JUKE Creative Design, uses abstract silhouettes of tropical vegetable and fruit, conjuring the feeling of relaxing on the beach and listening to the sounds of the waves.
The bar area, serving mixed drinks to both inside and outside seating areas, stays true to the overarching brand identity, decorated with silhouettes of tropical fruit, white paint, and stainless steel framing.
The brand identity is designed using an open framework, displaying the contrast between brightness and shadow, while also maintaining the vibrancy of open space.
Tags
hejidesign, thai, restaurant, lounge bar, shenzhen, led
Production Technology
The entrance is decorated with a pure black mosaic, serving as a subtle backdrop that draws attention to the Yes Thai logo, which incorporate s elements of the Thai language through the curled edges of the letters Y, T, and I. The lounge area complete with a sofa, chairs, and tropical plants adds to the overall modern vibe of the restaurant.
The abstract black and white pattern that covers the floor is also reflected in the ceiling. The LED lights augment the unconventional look of the reflected pattern by illuminating it with a purple glow. Curving LED lights wind across the entire surface of the ceiling, evoking an image of lights dancing on the surface of the Menam River in Thailand.
A slanted ceiling covers the seating area, decorated with the faint shadows of trees, makes diners feel as if they are enveloped under the canopy of a river cruise.
Bright blue lights form the sentence Same, same, but different, a sentence all too familiar to anyone who has travelled to Thailand.
Design Challenge
How to pay tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Inspiration
Hejidesign used a black and white backdrop to define the overall style of the restaurant, while also integrating Southeast Asian elements, combining modern and traditional Thai styles to create a young and vibrant atmosphere.
A simple black, white and grey color scheme gives a nod to the modern attitude of a minimalistic lifestyle, and is consistent with the current trend towards natural foods and unpolluted spaces.
Project Duration
The project started in December 2019 and finished in May 2020 in Shenzhen.
Patents
Hejidesign
Team Members
Yan Chen, Fengmao Hsu, Anqin He, Wanjun Xie, Xiran Huang, Yiluo He
Image Credits
Hejidesign

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