3 Mobile Lifestyle Store Primary Function: Igishushanyo cy'Imbere mu Iduka Rigurisha by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.
IfezaImbere y'Inyubako· 2021
3 Mobile Lifestyle Store Primary Function: Igishushanyo cy'Imbere mu Iduka Rigurisha
Client: IMO design
Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category
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About 3 Mobile Lifestyle Store Primary Function: Igishushanyo cy'Imbere mu Iduka Rigurisha
Book Text: 3 Mobile Lifestyle Store ni igishushanyo cy'imbere mu iduka rigurisha cy'ikirango cya sosiyete y'itumanaho rya terefone muri Hong Kong. Iri duka ryuzuye metero kare 150. Imirongo y'umukara n'umweru inyuranye ikwira mu mfuruka zose z'uyu mwanya. Imirongo migari icamo iburyo n'ibumoso itanga isura ya ba bariyeri z'urumuri rutambitse n'imiterere yo hasi. Ibisatswe by'ibiti byongeramo ubwumvikane n'ubworoshye. Aho abakiriya bakirwa hakoreshwa uduce twa fabric twinyunyuza urusaku two guteranya, twaturutse ku byicaro by'indege by'urwego rwa mbere. Icyumba cy'akazi kizitiye gifite ibirahure bishobora gufungurwa n'ibumoso cyakira amasomo kandi gishobora gufungurira ku gace ko kugurisha mu bihe by'ibirori.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
3 Mobile Lifestyle Store Primary Function: Igishushanyo cy'Imbere mu Iduka Rigurisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. 3 Mobile Lifestyle Store Primary Function: Igishushanyo cy'Imbere mu Iduka Rigurisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. 3 Mobile Lifestyle Store Primary Function: Igishushanyo cy'Imbere mu Iduka Rigurisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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