Hang Seng Bank Imbere y'Ishami rya Banki by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.
BuronzeImbere y'Inyubako· 2021
Hang Seng Bank Imbere y'Ishami rya Banki
Client: IMO design
Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category
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About Hang Seng Bank Imbere y'Ishami rya Banki
Hang Seng Bank ni ishami rya banki ry'igihe gishya rifite imbere yateguwe mu buryo bwa none, riherereye i Hong Kong. Iri shami rifite ubuso bwa metero kare 152 kandi rifite igishushanyo cy'imbere kigaragara neza kandi cyakira abantu, gifite urumuri ruteye ubwiza n'ibikoresho by'ibiti bishyushye. Ubuhanga bwa dijitali bwo gutanga serivisi bwahujwe n'imiterere y'imbere, harimo uburyo bwa dijitali bwo kubona ticket, ikaunta ya serivisi za dijitali, hamwe n'ikaunta yo kwikorera serivisi. Abakiriya bashobora kubona ticket ya elegitoroniki yo gukoresha muri serivisi z'ikaunta binyuze muri porogaramu ya banki kuri terefone igendanwa mbere y'uko bagera ku ishami. Igishushanyo mbonera kigamije kugabanya igihe abakiriya bamara bategereje muri iri shami no gutuma serivisi za banki zihuta kandi zishyira abakiriya mu bikorwa bihuza n'ikoranabuhanga.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Hang Seng Bank Imbere y'Ishami rya Banki ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hang Seng Bank Imbere y'Ishami rya Banki biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hang Seng Bank Imbere y'Ishami rya Banki ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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