Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka by Yong Wong

Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka by Yong Wong is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Imbere y'Inyubako Competition Category.

ZahabuImbere y'Inyubako· 2021

Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka

by Yong Wong

Client: Beijing Tongrentang Health

Igihembo cya A' Design Award cya Zahabu Winner in Imbere y'Inyubako Category

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Colors

The Design

About Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka

Tongrentang Zhima Health ni iduka ryo kunyuramo riherereye i Beijing. Iri duka rifite ubuso bwa metero kare 5000 ku magorofa atatu. Inyongera z'intungamubiri, ibiribwa bitungisha umubiri n'ibicuruzwa byita ku buzima birimo ikoranabuhanga ry'ubuzima bitangirwa ahantu hamwe. Ibikoresho binyuranye ku buso bunini, nk'imbaho zikomeye n'umuringa, byakoreshejwe imbere mu iduka. Uhereye ku igorofa ryo hasi ujya hejuru, hagaragazwa insanganyamatsiko enye, ari zo: kubaza, ibiribwa, gukira no kuvurwa. Iri duka kandi rikora nk'ahantu heza ho guhurira abakiriya bakabana neza.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tongrentang Zhima Health Igishushanyo cy'Imbere mu Iduka itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design