LiNing 8th Gen Primary Function: Iduka Rikuru na Yingtao Xu

Umushinga LiNing 8th Gen Primary Function: Iduka Rikuru wa Yingtao Xu ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

IfezaImbere y'Inyubako· 2021

LiNing 8th Gen Primary Function: Iduka Rikuru

na Yingtao Xu

Umukiriya: Li Ning (China) Sports Goods Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #109123

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye LiNing 8th Gen Primary Function: Iduka Rikuru

Book Text: LiNing 8th Gen ni iduka rikuru ry'ikirango cy'imikino, rifite ubuso bwa metero kare 2049. Igishushanyo cyakuwe mu mihanda yo kwiruka n'ibibuga bya basketball. Aho winjirira herangwa n'ibicuruzwa byo kwiruka biri munsi y'imikandara y'urumuri ruhinduka amabara rumurika mu buryo bugendana n'injyana. Ecran ya LED iri hagati yibutsa ecran ziba hejuru y'ibibuga bya basketball kandi igashyira mu ikadiri aho basketball igaragazwa. Ubuso bwo imbere bukoresha sima yoroshye, mu gihe ubushyinguro bukorwa mu byuma na acier inoxydable bifite isura ya fibre de carbone. Ubu bushyinguro bushobora gucicikanamo bikanongera gukoreshwa kugira ngo hagabanywe imyanda. Ibicuruzwa bishyirwa mu byiciro bigaragara bishingiye ku nsanganyamatsiko.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

LiNing 8th Gen Primary Function: Iduka Rikuru ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. LiNing 8th Gen Primary Function: Iduka Rikuru biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. LiNing 8th Gen Primary Function: Iduka Rikuru ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Ibipimo n'Ipaki: The store's area is 2049 sqm.
Ibibazo Fatizo: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Ikoranabuhanga ryo Guteza Imbere: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Ikibazo cy'Ishusho: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Ubushakashatsi: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Ibyatumye Habaho: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Igihe cy'Umushinga: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Uburyo bw'Imikorere: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Abagize Itsinda: Designer: Xu Yingtao
Designer: Yu Danfeng
Abafotoye: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.