ReAim Gusunika Kumenyesha Urubuga by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Uburyo bwo Gukoresha Competition Category.
IfezaUburyo bwo Gukoresha· 2021
ReAim Gusunika Kumenyesha Urubuga
Client: ReAim
Igihembo cya A' Design Award cya Ifeza Winner in Uburyo bwo Gukoresha Category
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The Design
About ReAim Gusunika Kumenyesha Urubuga
ReAim itanga inzira yoroshye yo kongera ibikorwa byabakoresha. ReAim ikoreshwa mu kohereza abashyitsi intego yo gusunika kumenyesha kugirango bakomeze bagaruke. Uru rubuga ruzaha ba nyiri ubwoko butandukanye bwurubuga kugirango bongere kwishora no kugera kubabumva nubwo bataba kurubuga rwabo binyuze mubimenyesha gusunika. Intego yacyo nuko umuntu wese ashobora gutangaza ubukangurambaga, akongeramo ibihangano, agatangira kohereza ubutumwa bwo gusunika muminota mike nyuma yo kwiyandikisha.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
ReAim Gusunika Kumenyesha Urubuga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. ReAim Gusunika Kumenyesha Urubuga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. ReAim Gusunika Kumenyesha Urubuga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.
Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration. - Dimensions & Packaging
- ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
- Tags
- ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
- Production Technology
- The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
- Design Challenge
- Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
- Research
- In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
- Inspiration
- ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.
For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user. - Project Duration
- It started in January 2020 and launched in August 2020.
- Operation Flow
- We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers. - Team Members
- Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic
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