Times Pavilion Primary Function: Inzu y'Imurikagurisha by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primary Function: Inzu y'Imurikagurisha by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2021

Times Pavilion Primary Function: Inzu y'Imurikagurisha

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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The Design

About Times Pavilion Primary Function: Inzu y'Imurikagurisha

Book Text: Times Pavilion ni umwanya w'imurikagurisha wakorewe isosiyete y'Ubushinwa ikora mu bijyanye n'imitungo idatimuka. Iyi nzu iva mu buryo bwa kera bwo gutunganya imbere hadahinduka. Urukuta rushobora kwimurwa, rukozwe mu byapa binini bya LED byo kwerekana amashusho, rushobora guhinamwa no kongera gushyirwa ahandi runyuze ku muhora. Guhuza umuhora, imashini n'inyandiko-porogaramu bituma urukuta rugenda rujya n'imbere n'inyuma kugira ngo hahinduke umwanya. Ibyapa byerekana amateka y'iterambere ry'iyi sosiyete kandi bishobora kuvugururwa mu kanya nyako, bikaba bigabanya ibyangirika by'ibikoresho byo kwerekana byacapwe. Imitunganyirize ikurikira uko abantu bagenda kugira ngo hakorwe inzira ikomeza yerekana amashusho yose.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Times Pavilion Primary Function: Inzu y'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Times Pavilion Primary Function: Inzu y'Imurikagurisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Times Pavilion Primary Function: Inzu y'Imurikagurisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu