Giesinger Beerhalle Primary Function: Igishushanyo cy'Imbere mu Nzu y'Ibyayi (Beer Hall) by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.
IfezaImbere y'Inyubako· 2021
Giesinger Beerhalle Primary Function: Igishushanyo cy'Imbere mu Nzu y'Ibyayi (Beer Hall)
Client: Gul Koc Gmbh
Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category
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The Design
About Giesinger Beerhalle Primary Function: Igishushanyo cy'Imbere mu Nzu y'Ibyayi (Beer Hall)
Giesinger Beerhalle ni inzu y'ibyayi (beer hall) n'ahantu ho gukorera ibirori i Munich mu Budage. Icyumba kinini gifite metero kare 180, ubuhagarike bw'igisenge bwa metero 4.5, kandi cyicaramo abantu 160. Urusobe rw'imiyoboro y'umuringa (copper) ruva ku nkuta z'aho binjirira rukagera ku ruzitiro rwo ku gisenge cy'icyumba kinini, bikibutsa uburyo bwo gutunganya ibyayi. Amadirishya manini agaragaza ibintu byose ahuza abashyitsi n'uruganda rukora ibyayi. Amatafari yakoreshejwe (recycled) yambaye urukuta rwa bar, naho amacupa y'ibyayi yakoreshejwe amurikirwa aho binjirira. Ikontineri y'ubwato y'umuhondo, yashyizemo ibikoresho byo kuruhukiraho, itanga ibanga rihari uvuye mu cyumba kinini.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Giesinger Beerhalle Primary Function: Igishushanyo cy'Imbere mu Nzu y'Ibyayi (Beer Hall) ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Giesinger Beerhalle Primary Function: Igishushanyo cy'Imbere mu Nzu y'Ibyayi (Beer Hall) biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Giesinger Beerhalle Primary Function: Igishushanyo cy'Imbere mu Nzu y'Ibyayi (Beer Hall) ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works - Team Members
- Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal - Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
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