Apex Itara Ridafite Insinga by Peter Ellis and Gabriel Tam

Apex Itara Ridafite Insinga by Peter Ellis and Gabriel Tam is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Urumuri Competition Category.

ZahabuUrumuri· 2021

Apex Itara Ridafite Insinga

by Peter Ellis and Gabriel Tam

Client: NEOZ Lighting

Igihembo cya A' Design Award cya Zahabu Winner in Urumuri Category

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Colors

The Design

About Apex Itara Ridafite Insinga

Itara rya Apex ridafite insinga ryo ku meza ryashizweho kugirango ritange urumuri ruhita hasi rudafite urunyeganyezo hamwe n'urumuri rworoshye ku koni y'icyuma imbere, bitanga urumuri rushyushye rwiza rw'ibidukikije rukoresha ku mirimo yo mu mahoteli cyangwa mu ngo. Ryaremwe kugirango rikoreshwe nk'isoko nyamukuru ry'umucanagiro kuri buri meza, igishushanyo gikora ku muriro wa bateri kandi gito byoroshya guhindura imitunganyirize y'ameza no gusukura. Gukomeza ibidukikije ni kimwe mu bigize ingenzi imyumvire ya NEOZ yo gushushanya, bityo umubiri w'icyuma wakoreshejwe tekinoroji ya CNC uteranijwe gusa n'ibikoresho byo guhuza by'ubukanishi, bityo bitera imbere kwisasubiramo, kuzamura, n'ingusubirwa mu gukoreshwa n'umukoresha w'anyuma.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Apex Itara Ridafite Insinga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Apex Itara Ridafite Insinga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Apex Itara Ridafite Insinga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focused on maximizing output efficiency, the Apex provides a glare-free soft downlight on its internal cone, resulting in warm ambient task light for hospitality or residential use. Created to be used as the central light source at a restaurant table, the cordless design and compact size facilitate flexibility in table settings and ease of sanitizing, especially during Covid. Easy to hold and with only mechanical fittings, the lamp is easy to repair, improving its durability and sustainability.
Dimensions & Packaging: The Apex is available in either solid brass or anodised aluminium in 6 colourways. The lamp has a dimension of 208mm x 80mm with an Ingress Protection rating of IP52.

The lamp is fitted with our proprietary V4.5 cordless lamp control unit, utilizing a bespoke 1W 2600K 94CRI LED disc. It is powered by a Japanese made Panasonic Lithium-Ion rechargeable battery with a capacity of 2900mAh and can achieve over 10 hours of operating time on the highest brightness setting providing 100 lumens of illumination.
Tags: Lighting, table lamp, cordless lamp, portable lamp, wireless lamp, battery lamp, restaurant lighting
Production Technology: The body of the lamp is precision-milled from solid brass or aluminium alloy and mechanically joined via a clear acrylic machined tube to an internal injection-moulded form. The lamp has only mechanical fixings and is therefore simple to repair, upgrade, or recycle. In the event a part replacement is required, the lamp can be easily disassembled without any tools by the user to ensure product longevity, a key consideration for our hospitality clients.
Design Challenge: The challenge was to create a compact, functional and beautiful portable lamp that can withstand everyday handling in a busy restaurant environment. Using our original cordless lamp as the inspiration, we retain its pure geometric quality and distinctive enclosed illuminated cone while improving the durability and sustainability of the lamp. The unique diffuser design artfully controls the light distribution. This is especially critical given the close proximity of the user to the table lamp and any unwanted glare can be a real issue.
Research: As part of our development process, we conducted online surveys and consultation sessions with our distribution partners, lighting professionals and existing clients to gain further insight into their functional requirements and aesthetic preferences. From this, we were able to determine the light output and product robustness were their primary interests.
Inspiration: NEOZ is one of the pioneers in cordless lighting with the introduction of the Magill cordless table lamp in 1995. To celebrate its 25-year anniversary, our team designed the Apex, a high-quality sustainable lamp that pays tribute to the original Magill. We kept its pure geometric quality but also created a compact and exceptionally robust product that is tactile to handle, is simple to recharge, and provides a useful glare-free downlight for tablescapes.
Project Duration: The conceptual stage of the design began in November 2017 in Sydney Australia.
The manufacturing of the product commenced in June 2020.
The product was launched in December 2020.
Operation Flow: The Apex features a simple 3-step touch switch operation. Our Single Lamp Charger can recharge or power the Apex directly using mains power. Simply rotate the lamp on the dock to control the brightness. We offer a range of recharging and storage platforms for up to 48 lamps for our commercial hospitality users. For ease of operation, the lamp will automatically turn off when it returns to the recharging dock.
Patents: Australia - 201916925
EUIPO - 007801824-0001, 007801824-0002, 007801824-0003
China (CNIPA) - 202030187761.9
Team Members: Peter Ellis
Gabriel Tam
Image Credits: Photography by Jackie Chan
Videography by Moby Siddique