Umushinga MG iSmart Uburyo bwo Gutanga Amakuru n'Imyidagaduro mu Modoka wa Star ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Uburyo bwo Gukoresha.
ZahabuUburyo bwo Gukoresha· 2021
MG iSmart Uburyo bwo Gutanga Amakuru n'Imyidagaduro mu Modoka
na Star
Umukiriya: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Uburyo bwo Gukoresha
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #120910Imigereranyo
Ibyerekeye MG iSmart Uburyo bwo Gutanga Amakuru n'Imyidagaduro mu Modoka
MG iSmart ni uburyo bwo gutanga amakuru n'imyidagaduro bwakozwe ku modoka z'ikirango cya MG. Ubu buryo bushyigikira kwinjira mu isoko rishya hifashishijwe igisubizo cyihariye cyubakiye ku ihuzabikorwa, uduce two gukorana mu ikoranabuhanga n'abafasha b'ubwenge. Ubushakashatsi n'inama zo gutekereza ku bitekerezo byakozwe hamwe n'itsinda ry'ikirango ndetse n'abakiliya bo mu masoko agenewe ni byo byayoboye uburyo abakoresha babugendamo. Ibitekerezo bitatu byo gukorana byakorewe icyitegererezo, kandi ibyerekezo bitandatu by'imigaragarire byagerageiswe mbere y'uko icyerekezo kimwe cya nyuma gitorwa kikanakorwa mu buryo burambuye. Imodoka zifite MG iSmart ziri mu mihanda mu Buhinde no muri Tayilande.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
MG iSmart Uburyo bwo Gutanga Amakuru n'Imyidagaduro mu Modoka ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. MG iSmart Uburyo bwo Gutanga Amakuru n'Imyidagaduro mu Modoka biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. MG iSmart Uburyo bwo Gutanga Amakuru n'Imyidagaduro mu Modoka itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Ibipimo n'Ipaki
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Ibibazo Fatizo
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Ikoranabuhanga ryo Guteza Imbere
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Ibyatumye Habaho
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Igihe cy'Umushinga
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Abagize Itsinda
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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