Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue by Hao Ching Shen

Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue by Hao Ching Shen is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2021

Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue

by Hao Ching Shen

Client: Wowprime Corporation

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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The Design

About Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue

Power of Meat ni igishushanyo cy'imbere cy'ibiro by'ibiryo bya barbecue biherereye i Taipei. Insanganyamatsiko ihuza inyama, umurabyo, n'imiterere y'ibirunga kugira ngo hagaragazwe igitekerezo cy'imbaraga zikomoka ku kurya inyama. Imirongo yoroheje y'inyuguti y'Igishinwa isobanura "inyama" niyo igena imiterere y'urukuta rutandukanya ibyumba, mu gihe agace ko kwicara gakurikiza imiterere isa n'umurabyo, kikaganisha ku ivuriro ryo kwikorera. Imiterere y'ibiti hamwe n'ibice by'umuhondo bigize imisusire y'inyama. Icyinjira n'idesiki y'akwakira abashyitsi byahinduwe impande 45, kugira ngo agace gato ko kwinjira kagaragare nk'aho kagutse. Ibikoresho birimo icyuma gishya cy'ibirahuri (cast iron with baked enamel), amabuye ya vinyl, n'amatara y'imbago.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Power of Meat Igishushanyo cy'Imbere cy'Ibiro by'Ibiryo bya Barbecue ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For spatial index, the simplified lines of the Chinese character "肉 (meat)" is used as the partition wall elevation and extend to the lightning-shape arranged seating area to link to next space highlight: the self-service bar. The spatial arrangement aims to use the intuitive "meat" character to inspire the rhythm of a large piece of meat being cut through by lightning. The meat pieces were made with wooden texture materials and golden panel to show the brand tone.
Dimensions & Packaging: Seating area 392.06788 sq. meter/ Kitchen 86.28138 sq. meter/ Toilet 21.81828 sq. meter/ Others 15.86784 sq. meter
Tags: Meat, Lightning, Volcano
Production Technology: Carpenter work/ Cast Iron baking enamel/ Vinyl tile/ Decorative lighting
Design Challenge: This project is located in a building with a narrow entrance. We decided to turn the entrance and the guest receiving counter by 45 degrees, hoping to increase the visual spaciousness of the entering area, and create a visual dialogue of the brand spirit wall through the transition of space.
Research: Power of Meat Ximen Emei Branch is the first all you can eat BBQ restaurant of the Wowprime Corporation. The restaurant is located in Ximending business district, which is the most important and internationalized business district in the west area of Taipei. It is also the main gathering area for young people and one of the must visit destinations for foreign tourists.
Inspiration: The overall designing concept is based on brand recognition-using meat to generate electricity and adopt volcanic elements as the keynote to develop a sense of power from eating meat. With the Japanese-style BBQ tone, we used two dimensional and space illusion techniques with iron parts, neon lights and golden elements as the design breakthrough.
Project Duration: The project started in December 2020 and finished in March 2021 in Taipei.
Operation Flow: The spiritual wall is represented with illustrations of volcano and meat. The space composition and division is formed with the triangular and mountain shaped lines inspired by volcano. By using the lightning symbol in spatial composition, we successfully create a master-slave relationship among areas, which enables consumers to experience an innovative spatial structure.
Team Members: Designed by Hao Ching Shan/ FK Create Space Design Decoration Company