Steady Power Wire Art Igikorwa cy'Ubuhanzi by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Igikorwa cy'Ubuhanzi by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Ubuhanzi Bwiza Competition Category.

BuronzeUbuhanzi Bwiza· 2022

Steady Power Wire Art Igikorwa cy'Ubuhanzi

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Ubuhanzi Bwiza Category

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Colors

The Design

About Steady Power Wire Art Igikorwa cy'Ubuhanzi

Steady Power Wire Art ni igikorwa cy'ubuhanzi cyakozwe ku bw'imurikagurisha ry'isabukuru y'ikigo runaka. Iyi nzu y'ubuhanzi ikoresha imigozi y'umuringa itangwa n'urwego rukora imigozi n'imyunyu bikoreshwa mu mashanyarazi, ikagaragaza igiti kinini kigereranya ikigo. Ahantu hatanu h'ubuzima bwa buri munsi hakomoka kuri iki giti: ahantu hagurishirizwa igikoma, ameza y'ifunguro, gari ya moshi, urusengero, n'itara ry'uburinzi. Urumuri ruhinduka n'ijwi ry'inkuru bihuza n'ibishushanyo by'imigozi, mu gihe ibicucu by'imigozi bigwa ku nkuta no ku gisenge. Iki gikorwa gifite ubuso bwa metero kare 281, kandi kigaragaza uburyo amashanyarazi ashyigikira ubuzima busanzwe bwa buri munsi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Steady Power Wire Art Igikorwa cy'Ubuhanzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Steady Power Wire Art Igikorwa cy'Ubuhanzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Steady Power Wire Art Igikorwa cy'Ubuhanzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd