NewForm Umwanya w'Imurikagurisha by Huainan Jia and Jian Zhu

NewForm Umwanya w'Imurikagurisha by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2022

NewForm Umwanya w'Imurikagurisha

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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The Design

About NewForm Umwanya w'Imurikagurisha

NewForm ni imbere y' inzu y'imurikagurisha y'ikirango cy'Ubutaliyani gikora ibicuruzwa byo mu bwiherero, ifite ubuso bwa metero kare 224 mu mujyi wa Shanghai. Igishushanyo gikurikiza igitekerezo cy'ikirango cy'inkomoko mu bidukikije. Igishushanyo hamwe n'inzira y'abashyitsi bishingiye ku guhinduranya urumuri n'umwijima, bigabanya iduka mu myanya myinshi ihujwe. Icyumba kizengurutse gifite igishushanyo cy'ubuhanzi kimanitse cyitwa Dance of Water, kigereranywa n'igitonyanga cy'amazi munsi y'amatara. Idirishya rito rifite umuheto ritwikiriwe n'imigano yo mu Bushinwa riringaniza ubwiza bw'ibidukikije bizima. Urukuta rw'icyatsi kibisi cyimbitse n'ibimera by'icyatsi binyura mu gace k'imurikagurisha, aho ibicuruzwa byerekanwa mu buryo butandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

NewForm Umwanya w'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. NewForm Umwanya w'Imurikagurisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. NewForm Umwanya w'Imurikagurisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.