Luxuriate Impeta by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amasaro Competition Category.

BuronzeAmasaro· 2022

Luxuriate Impeta

by Masoud Serati Nouri

Client: Gemod’art

Igihembo cya A' Design Award cya Buronze Winner in Amasaro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Luxuriate Impeta

Luxuriate ni impeta ishishikajwe n'imikurire y'igiti guhera ku mbuto imwe. Uduce dunanuka dutangirira imbere mu mpeta, dukanyura mu cyuho kiri ku mubiri wayo hanyuma dukazamuka nko kuri santimetero imwe hejuru y'ubuso bugoramye. Amabuye afite gucibwa kwa kamere ahujwe n'utwo duce. Umubiri w'impeta ugenda wagurumbana uhereye kuri milimetero 5 ku gace ko hasi ukagera kuri milimetero 13 hejuru, kandi ushobora gukorwa mu bunini bwose. Iyi mpeta yashushanyijwe muri sisitemu ya digitale, ikorwa hifashishijwe ikoranabuhanga rya kapa ya 3D (3D printing) n'igushongesha butaziguye (direct casting), hanyuma ikuzuzwa n'intoki. Uduce dunanuka dushobora guhindurwa n'uwambaye kugira ngo ahindure isura y'iki gikoresho.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Luxuriate Impeta ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Luxuriate Impeta biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Luxuriate Impeta ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The movement of the Protrusion strands from inside the ring, then their protrusion from the gap created on the body of the work and then at the same time moving on the wavy surface and opening them from each other and combining with stones with natural cuts absorbs the viewer's attention and stronger the connection with the artifact.
Dimensions & Packaging: The shank of the piece can be made for any size, which increases from the ending point with a width of 5 mm to the top point with a width of 13 mm in an increasing manner, And the strings start from the inside of the work with a longer length than the circumference of the design itself and are located at the top and at a distance of about one centimeter from the surface of the work.
Tags: Plant, life, ring, change, growth
Production Technology: The design is made after being modeled matrix and zbrush and using 3D printing method and direct casting, as well
as using the art of hands to place and adjust the strings and stones.
Design Challenge: An important challenge of this design is to depict nature in art and especially jewelry in a wayas if it is a theatrical scene for the designer to illustrate a story, while using the art, creates a deep connection with the user to remind everyone, that nature as the main soulof all humans has been forgotten, will be reminisced and enjoy the work of art.
Research: Immersion in the nature and studies on the growth stages of different types of plants led to a common result of how they grow and revealed that a small seed has the power to give birth to a powerful multibranched plant and accompany the plant up to its full growth and fertility and beauty.
Inspiration: Luxuriate uses nature as a mysterious source of inspiration, which tells the story of the growth of several branches of a single seed and the movement and pressure on the layers of the earth that leads to the splitting of the earth, against the soft plant, and after rather sometimes slow and sometimes erratic movements that even effect the environment, reaches its growth and perfectness.
Project Duration: The ideation of the design and its designing started at a swift 9time in early April 2021 and on May 10, 2021, it was completed in Iran and the city of Tabriz.
Operation Flow: Being able to make changes to an inherently fixed artifact transmits excitement to the user, in which adjusting the placement of the strings on top of Luxuriate and achieving the desired visual effect causes more connection with Luxuriate as a part of the nature and a work inspired from it which the user can now hold it at the palm of his hands.
Image Credits: Image #1:Illustrator, Pouya Hosseinzade, Render, 2021
Image #2:Illustrator, Pouya Hosseinzade, Render, 2021
Image #3:Illustrator, Pouya Hosseinzade, Render, 2021
Image #4:Illustrator, Pouya Hosseinzade, Render, 2021
Image #5:Illustrator, Pouya Hosseinzade, Render, 2021