Bay Ububiko Bwo Kwisiga Bwo Kwisiga by SIG Design is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imbere y'Inyubako Competition Category.
IcyumaImbere y'Inyubako· 2022
Bay Ububiko Bwo Kwisiga Bwo Kwisiga
by SIG Design
Client: Sephora
Igihembo cya A' Design Award cy'icyuma Winner in Imbere y'Inyubako Category
Verified Award Winner
Verify Award Status for #127738The Design
About Bay Ububiko Bwo Kwisiga Bwo Kwisiga
Igishushanyo cy'umukara n'umweru bya Sephora byakoreshejwe nkibintu bigaragara kugirango bayobore urujya n'uruza rw'abantu no kuzana uburambe bwiza bwabaguzi. Ibitekerezo bya optique hamwe numurongo ugizwe numuraba ukora Sephora bay, bivamo uburambe butandukanye bwo kubona. Imirongo kumurongo wumukara numweru yaguwe imbere yumwanya, bityo ikora icyerekezo gisanzwe kiyobora.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Bay Ububiko Bwo Kwisiga Bwo Kwisiga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Bay Ububiko Bwo Kwisiga Bwo Kwisiga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Bay Ububiko Bwo Kwisiga Bwo Kwisiga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Dimensions & Packaging
- The project space is 424 ㎡.
- Tags
- cosmetics retail space, bay, stripes, consuming experience
- Production Technology
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Design Challenge
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Research
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Inspiration
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Project Duration
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Operation Flow
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- Team Members
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Image Credits
- Image #1-image #5 Photographer ：Lerong Huang
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