Naive Blue Lab Umwanya Wo Gufotora by SIG Design is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.
BuronzeImbere y'Inyubako· 2022
Naive Blue Lab Umwanya Wo Gufotora
by SIG Design
Client: Naive Blue
Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category
Verified Award Winner
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About Naive Blue Lab Umwanya Wo Gufotora
Naive Blue Lab ni umwanya mushya wuburambe bwatangijwe na Naive Blue, ikirango gitanga serivise zo gufata amafoto. Ibice bifite imikorere itandukanye bitandukanijwe namabara, kuburyo buri mwanya ufite ubwigenge no guhinduka, kandi bikagaragaza ibyiyumvo bisukuye kandi byumwuga bya laboratoire. Byinshi birambuye Igenamiterere nibikoresho byiza birakoreshwa, kuburyo ubwiza bwumwanya bwazamuwe. Binyuze mu kirwa kimeze nkizinga no kuzenguruka, bifatanije n’imurikagurisha rifunguye kandi ryubusa, bizana abakiriya uburambe bworoshye bwumwanya.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Naive Blue Lab Umwanya Wo Gufotora ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Naive Blue Lab Umwanya Wo Gufotora biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Naive Blue Lab Umwanya Wo Gufotora ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience. - Dimensions & Packaging
- The space area is 85 ㎡.
- Tags
- photo shooting space, experience space, lab, future, clean
- Production Technology
- Many market research was carried out about target market and similar stores.
- Design Challenge
- While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
- Research
- Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers - Inspiration
- Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
- Project Duration
- The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China. - Operation Flow
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- Team Members
- Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye - Image Credits
- Image#1-Image#5 Photographer: Naive blue
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