Fantasy Factory Iduka by SIG Design is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Imbere y'Inyubako Competition Category.

ZahabuImbere y'Inyubako· 2022

Fantasy Factory Iduka

by SIG Design

Client: Nayuki

Igihembo cya A' Design Award cya Zahabu Winner in Imbere y'Inyubako Category

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Colors

The Design

About Fantasy Factory Iduka

Uruganda rwa fantasy hamwe no gutekera kumurongo nkibicuruzwa bigurishwa, bihuza icyayi, icuruzwa, impano za IP, hamwe nimirenge yo gukora ububiko bwuruganda rukora ibintu byinshi. Igishushanyo mbonera FTY yakuwe mu ruganda. F bisobanura neza. Kubantu benshi kandi nibicuruzwa bikize, umwanya wateguwe muburyo bwisoko. T bisobanura Igihe. Ibara ry iduka ryakuwe mubara ryibara ryikirere, bivuze ko igihe gihinduka cyumunsi. Y yerekeza kuri wewe (abakiriya). Bitandukanye Wowe mu ndorerwamo yongerewe kubikoresho byinshi-bigizwe nibikoresho.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Fantasy Factory Iduka ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Fantasy Factory Iduka biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fantasy Factory Iduka itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019