Blue Frog Akabari Na Resitora by SIG Design

Blue Frog Akabari Na Resitora by SIG Design is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IcyumaImbere y'Inyubako· 2022

Blue Frog Akabari Na Resitora

by SIG Design

Client: Blue Frog

Igihembo cya A' Design Award cy'icyuma Winner in Imbere y'Inyubako Category

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Colors

The Design

About Blue Frog Akabari Na Resitora

Igikeri cyubururu gitanga ibiryo byumye na cocktail. Igishushanyo kirasabwa kwerekana ibiranga umuco ugezweho wabanyamerika. Kurema umwanya ufunguye kandi wubusa kugirango uhure nibibazo bitandukanye byimibereho, noneho abaguzi barashobora kugira uburambe bwo kurya. Umuco udasanzwe wo kurasa 100 uzana umunezero nibibazo kubakiriya. Kubwibyo, umurongo ni centre igaragara kugirango wohereze umunezero kumwanya wose. Ibikoresho bitandukanye, imiterere-yuburyo bwinshi no gushushanya ibihangano byemewe kugirango habeho umwanya wo hejuru.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Blue Frog Akabari Na Resitora ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Blue Frog Akabari Na Resitora biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Blue Frog Akabari Na Resitora yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing