Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Imbere y'Inyubako Competition Category.
IcyumaImbere y'Inyubako· 2022
Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa
Client: SODA Architects
Igihembo cya A' Design Award cy'icyuma Winner in Imbere y'Inyubako Category
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About Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa
Umwandiko w'Igitabo: Secret Exhibition ni icyumba cyo kwerekana ibicuruzwa cyakorewe Ingoro Ndangamurage y'Igihugu ya Ubushinwa. Ubuso bungana na metero kare 460 buhuza ubuhanzi bwa dijitali n'imico gakondo y'Ubushinwa yaragijwe. Ibibanza bimeze nk'ibirwa bifite imisusire igenda isuka byerekana ibicuruzwa by'umuco n'ubuhanga, bituma abasura bagenda binyuze mu bicuruzwa nk'aho ari kureba iserukiramuco aho kuba kugura muri bibiliyo. Ubuso bwihariye bw'itangazamakuru buhuza ubuso nyakuri n'imiyoboro mfatabuguzi ya kirimbuzi, mu gihe porogaramu ya ukuri kongerewe (augmented reality) yongeraho urwego rwa dijitali ruhuje. Ibintu birindwi byatoranyijwe byahumekeye urugezi rugenda rw'inyuguti z'Ubushinwa rugaragazwa kuri ecran.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
- Dimensions & Packaging
- 460 square meters
- Tags
- Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
- Production Technology
- In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.
We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality. - Design Challenge
- The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
- Research
- Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
- Inspiration
- The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
- Project Duration
- The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
- Operation Flow
- Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.
Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue - Image Credits
- Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai
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