Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya by Gravity Design and Arcelik

Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igicuruzwa Kirambye Competition Category.

IcyumaIgicuruzwa Kirambye· 2022

Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya

by Gravity Design and Arcelik

Client: Arçelik

Igihembo cya A' Design Award cy'icyuma Winner in Igicuruzwa Kirambye Category

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The Design

About Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya

Umwandiko w'Igitabo: Umunsi w'Ibidukikije ni ikwerekana mu idirishya ry'iduka ryakozwe ku bw'iduka riri mu mujyi wa Istanbul. Iri kwerekana rigizwe n'urukuta rw'ubutayu bwakozwe n'intoki, rukurura ubwitonzi bw'abanyura hafi. Igitekerezo cyavutse ku kibazo cy'amapfa n'igihombo cy'ibikoresho kamere ku Isi. Umurima w'icyatsi wateguwe kugira ngo utere imbere mu butayu, werekana ko kongera kubaho bikiri bishoboka. Ubutayu bwakozwe hakoreshejwe ibumba ryashyizwe ku mbaho za MDF, maze rikumira mu zuba mu byumweru bimwe kugira ngo hakorwe ubuso bufite amacandwe. Uduce tw'icyatsi dukozwe muri mose, naho inyuguti zikaba zaciwe mu giti. Hafi 98 ku ijana by'ibikoresho byakoreshejwe mu gukora iki kwerekana ni ibikomoka ku kamere kandi bishobora gusubira mu isanzure.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Environment Day Umumaro w'Ibanze: Kwerekana mu Idirishya yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags: Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Team Members: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Image Credits: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.