Nomi Mahjong Igikoresho cy'Umukino wa Mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ibikinisho Competition Category.
BuronzeIbikinisho· 2022
Nomi Mahjong Igikoresho cy'Umukino wa Mahjong
by Nio Life
Client: NIO Life
Igihembo cya A' Design Award cya Buronze Winner in Ibikinisho Category
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About Nomi Mahjong Igikoresho cy'Umukino wa Mahjong
Nomi Mahjong ni igikoresho cy'umukino wa mahjong cyakozwe hashingiwe ku mukino gakondo wo mu Bushinwa ukinwa ku meza. Uduce (tiles) dukoresha ibara ry'umukara nk'ishingiro hamwe n'amabara y'ubururu mu magambo arambuye, dufatiye ku mabara y'ikirango cya Nio, kugira ngo hagaragare ishusho ifite itandukaniro rikomeye. Ibishushanyo by'umufasha w'ubwenge bwa none Nomi bigaragara mu buryo bwinshi ku duce. Akaduce gafite akadomo kamwe gasa n'imiterere ya Nomi, naho uduce twa bamboo dushingiye ku nyuguti I iri mu izina Nomi. Uduce twakozwe mu bikoresho bya melamine bifite uburemere bukomeye, uduce two gukina (dice) mu ivanjura ry'ibyuma (alloy), naho uduce duto (chips) mu ibumba. Agasanduku ko gutwara no kubika gafite umuryango wisunika kugira ngo bibike vuba kandi byoroshye.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Nomi Mahjong Igikoresho cy'Umukino wa Mahjong ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Nomi Mahjong Igikoresho cy'Umukino wa Mahjong biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Nomi Mahjong Igikoresho cy'Umukino wa Mahjong ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
- Dimensions & Packaging
- 345*175*84mm
- Production Technology
- Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay - Design Challenge
- It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
- Research
- In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
- Inspiration
- Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
- Project Duration
- Opening of the project in 2019/6, first light offering in 2021/5.
- Operation Flow
- The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
- Team Members
- NIO Life
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