Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo by Nio Life

Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo by Nio Life is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ibindi Bikoresho Competition Category.

IfezaIbindi Bikoresho· 2022

Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo

by Nio Life

Client: NIO Life

Igihembo cya A' Design Award cya Ifeza Winner in Ibindi Bikoresho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo

Tube Collection ni urukurikirane rw'amasakoshi y'urugendo yakozwe kugira ngo azane ubushyuhe n'uburinzi bw'urugo mu ngendo za buri munsi. Iri kusanyirizo rikubiyemo amasakoshi yo ku rutugu, amasakoshi y'ibiro, amasakoshi y'umufuka manini n'amasakoshi yo mu mugongo mu bunini butandukanye, akemura ibyifuzo bitandukanye by'urugendo. Isura yagishijwe inama n'inkingi z'ibitobo, bikayiha imiterere yoroshye kandi ipfundikira. Umwuka uri imbere utera ubwoba bwo guhagarara mu kirere, ku buryo buri sakoshi isa nk'itoroshye ku maso. Umwenda wo hanze ni microfiber naho imbere ni ipamba. Hitawe cyane ku bipimo byiciriritse ndetse no ku bufunguro bugari, bushyizwe ahantu heza.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tube Collection Primary Function: Ikusanyirizo ry'Amasakoshi y'Urugendo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
Dimensions & Packaging: Multi dimensions
Production Technology: Fabric: microfiber; Lining: 100% cotton
Design Challenge: The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
Research: Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
Inspiration: The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
Project Duration: Opening of the project in 2018/8, first sale in 2020/2.
Operation Flow: The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
Team Members: NIO Life
Tom Dixon